"MONEY COMING IN SAYS I’VE
MADE THE RIGHT MARKETING DECISIONS.”

– ADAM OSBORNE, US Entrepreneur and inventor of first commercially successful portable computer

WHY TV

DRTV: is a direct response television. It is the power of TV sales for Services, Brands, and Products that is unparalleled in success to other media platforms.

Presently, many companies, from small to large, are no longer investing in media, particularly on television, due to its excessive cost and lack of immediate return. But that’s because they are going about it wrong!

Italy is ranked as the highest country in Europe of TV viewers and sixth in the world, according to recent studies. 65% of Italians rely on television as their main source of information which means that TV still has the power to make an impact.

But to achieve selling success inTV, you need to use a multichannel Direct Response model. It’s imperative to capture the viewer’s attention with the right media and communication to drive telephone calls to your call center or online traffic to your site. This is why we offer more than just media buying services. We can be your solution to obtaining a higher ROI with our 360-degree services.

We didn’t invent the wheel. For the past 12 years, large consumer brand names in the U.S. have been using the same
concept of a multi channel DRTV approach to sell their products.

Take a look at a few that have had successful DR campaigns: